Healthcare Market Entry Excellence

SERVICE

Comprehensive BPO Support for Global Healthcare Innovators Entering Japan

Healthcare Market Entry Excellence is HerzLeben’s flagship BPO (Business Process Outsourcing) service tailored for overseas healthcare innovators seeking successful entry into the Japanese market.
With deep clinical experience and commercial strategy expertise, we provide end-to-end support — from regulatory readiness and market analysis to distributor negotiations and physician training.

What We Offer

Go-To-Market Strategy & Market Research

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Tailored Go-To-Market (GTM) models designed for Japanese healthcare dynamics.

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Competitive landscape assessment and unmet needs analysis.

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KOL (Key Opinion Leader) mapping and targeting strategies.

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Reimbursement outlook and pricing strategy advisory.

Regulatory and Clinical Support

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Guidance on Japanese regulatory bodies and classification.（PMDA, JMDN, etc.）

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Advice on clinical positioning and local clinical use scenarios.

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Support with hospital certification pathways and academic society engagement.

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Coordination with hospitals and institutions for post-marketing activities.

Medical Institution & Distributor Engagement

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Strategic support for meetings with hospitals, clinics, and potential distributors.

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Commercial material localization and storytelling for Japanese stakeholders.

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Bilingual negotiation support to close critical partnerships.

Product Training & Clinical Implementation

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End-user training programs tailored to hospital roles.（physicians, techs, nurses.）

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Onsite clinical support during initial product use and demonstrations.

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Training delivery across all major therapeutic areas.

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Development of training manuals, e-learning modules, and usage protocols.

Sales Enablement & Business Development

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Proposal material creation aligned with Japanese buyer expectations.

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Value communication support across public and private healthcare systems.

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Integration of sales insights and field data for commercial optimization.

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Distributor onboarding and performance monitoring frameworks.

Data Strategy & Analytics Support

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Market sizing and sales forecasting using Power BI, Tableau, and Alteryx.

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KPI design for early launch evaluation.

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Dashboards for internal stakeholder alignment and reporting.

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Optional support for post-launch real-world data collection strategy.

Why HerzLeben？

Real Expertise. Real Execution.

HerzLeben is not just a consulting company — it is your clinical and strategic extension in Japan, led by a seasoned bilingual consultant with deep roots in both healthcare practice and life science business execution.

What Sets Us Apart

Clinical Experience with Business Impact

Former surgical nurse at a major university hospital, with hands-on OR experience across multiple specialties.

Supported over 400 clinical procedures across Japan and internationally, including training and onsite implementation.

Successfully led the market introduction of new cardiovascular technologies in Japan, in collaboration with local medical societies and authorities.

End-to-End Product & Data Strategy

Product manager responsible for launching advanced medical devices and managing subsequent product pipeline strategies.

Developed forecasting models, conducted market and competitor analysis, and led clinical education programs for hundreds of healthcare professionals.

Directed commercial data strategies and applied advanced analytics, including machine learning and dashboard tools, to improve sales performance and field effectiveness.

Academic & Technical Credentials

Master’s degree in Health Data Science, Yokohama City University.

Certified in Python, R, Alteryx, Tableau, SQL, and Dataiku ML.

Lecturer at Kyoto University’s Medical Data Scientist Program, specializing in text mining and time-series analysis.

Proven Track Record Across Sectors

Supported both multinational and domestic startups in therapeutic areas such as oncology, rare diseases, and primary care.

Provided go-to-market strategy, sales enablement materials, and proposal support for data vendors and medical technology firms.

With extensive experience in clinical practice and the life sciences industry,
I have supported numerous companies as a project-based consultant.

CONSULTANT

HerzLeben Inc. CEO

Wataru Kinoshita

Academic background

Apr 2021 – Mar 2024

Master’s in Health data science, Yokohama City University

Apr 2020 – Mar 2021

Diploma in Data Scientist,YOKOHAMA D-STEP

Qualification

Dataiku ML Practitioner
Alteryx Designer Advanced
ORACLE MASTER Silver SQL 2019
Deep Learning Association G Certificate
Bookkeeping Certification Level 3
Registered Nurse/Health Nurse License

Biography

I am a bilingual consultant with extensive experience in both clinical practice and the life sciences industry, including pharmaceuticals and medical devices.
I have supported numerous companies as a project-based consultant, specializing in business and data strategy.
My previous roles include leading commercial data analytics in the oncology division of a global pharmaceutical company, driving data-driven strategies at a major consulting firm, and managing product launches and physician training for cardiovascular medical devices.
Leveraging this diverse experience, I now offer strategic consulting, training, and BPO services to both domestic and international clients in the life sciences sector.
In addition, I provide data analysis training for healthcare professionals as a lecturer at a national university, where I specialize in text mining and time-series analysis.
Through HerzLeben, I also support corporate DX initiatives, multilingual proposal development, and real-world data utilization. My work is driven by a commitment to practical, impactful solutions that support healthcare innovation and global expansion.

HerzLeben bridges global innovation and Japan’s complex healthcare landscape with strategic support and actionable insights.
Let’s talk. Contact us for a free consultation or customized quote.

CONTACT